Guerrilla Music Marketing Online: 129 Free & Low-Cost Strategies to Promote & Sell Your Music on the Internet
Paperback - 180 pages (February 2012)
An easy-to-digest overview of the many free and low-cost ways independent musicians, managers and
promoters can harness the Internet to gain widespread exposure, attract more fans, and make money
with their music. Veteran author, speaker and teacher Bob Baker reveals guerrilla marketing tactics
to build an effective artist website, make the most of social media sites, and use the latest digital
music promotion tools. From Facebook, Twitter and YouTube to blogs, podcasts and music sales widgets...
it's all covered here.
Music Success In 9 Weeks
Ariel Hyatt (Author), Derek Sivers (Foreword)
Paperback 3rd edition - 227 pages (January 2012)
If you are a musician who is serious about increasing your fan-base, getting more PR exposure,
getting noticed by the online and offline media, and increasing your bottom line... than
Music Success In Nine Weeks is for you! This book is a step-by-step guide that will show
you how to make more money by combining social networking and Internet marketing.
Music Success In Nine Weeks also teaches you how to craft a perfect pitch and use social
media and social networking to find and connect with fans who want to hear from you, be in community
with you and support you. This book will also teach you:
• How to identify your goals and move towards them within 24 hours of starting the book
• Written exercises to help you get educated, get clear and get focused
• Cutting edge technologies that the Internet has to offer to expand your fanbase
• How effectively get your own PR wheels spinning and get MORE PR
• Proven techniques for quickly increasing your fan base
• How to ask your fans what it is that they want, so that you can satisfy them directly and make
more money from each of them
• The top 3 social networking sites that are right for you so that you can conquer your online
presence quickly and effectively
• How to save time (so you can use it for rehearsals and gigging — not marketing)
• How to set up a base of fans to sell music and other products to
• How to come up with strategic and creative ways to get more gigs
• Identify solutions so you can start banking on your music career.
Your Band Is A Virus: Behind-the-Scenes & Viral Marketing for the Independent Musician
Paperback 2nd edition - 76 pages (December 2011)
The essential, bestselling music marketing guide that uses straight forward language and actionable
advice to cover highly effective DIY promotional strategies. Many of them are marketing tips and
resources you won’t find in any book by the Industry Moguls (how to use micro-job sites to your advantage,
how to use viral contest apps like Wildfire, how to get ahead of the line and generate reviews). Independent
musicians in 2012 find themselves more confused than ever before, and finding good information can be a
challenge. Your Band Is A Virus suggests a neutral and clear perspective, rather than feeding any
industry illusions of jumping from the jamspace to Rolling Stone. Advocating presenting the right product
to the world, timing a release properly, promoting to music blogs and publications with a personal touch,
thinking outside the box, and building on every success, Your Band Is A Virus presents a very human,
actionable and rational approach to music marketing coming from James Moore, an independent promoter who has
tried all the tactics himself, and writes in a humorous and conversational tone.
This updated edition features an informative and revealing exclusive interview with legendary record producer
Stuart Epps (Led Zeppelin, Elton John).
2012 Songwriter's Market
Adria Haley (Editor)
Paperback 35th edition - 368 pages (November 2011)
For 35 years, Songwriter's Market has provided the most complete and up-to-date information
songwriters need to place their songs with music publishers, record companies, record producers,
managers, booking agents, music firms and more.
In the 2012 edition you also gain access to:
• Hundreds of songwriting placement opportunities
• Power-packed articles on taking charge of your career — including how to navigate the constantly
evolving world of social media and discover alternative routes to songwriting success
• Listings for songwriting organizations, conferences, workshops, retreats, colonies, contests,
and venues (a brand new addition to the listings; a helpful tool for indie artists booking their own tours)
Music 3.0: A Survival Guide for Making Music in the Internet Age
Paperback 2nd edition - 240 pages (November 2011)
A completely updated edition of the original best seller, featuring the latest music business and social
media concepts as well as brand-new interviews with a variety of the industry's top movers and shakers.
The book not only takes a look at the music industry's evolution and how we got to Music 3.0, but provides
the information that today's musician or music business executive needs to take advantage of the new music
industry paradigm: What has changed? Who are the new players? Why are traditional record labels, television,
and radio no longer factors in an artist's success? How do you market and distribute your music in this new
world? How do you make money in this new music world? How do you develop your brand? How do you use Facebook,
Twitter, and YouTube as marketing tools? What are the new technologies that are being introduced that will
influence how we sell or market? All these questions are answered in the book. This edition also contains
new low-cost high- and low-tech tips for marketing and promotion.
Music Copyright Law
David J. Moser, Cheryl L. Slay
Paperback - 304 pages (November 2011)
Gain an in-depth understanding of a topic vital to the success of anyone in the music industry
with Music Copyright Law. From songwriters and performers to managers, producers, and agents,
everyone is affected by the issues covered in this book. Avoiding the technical jargon and lawyer-speak
that bogs down other books on the subject, the book explores the world of copyright law and hones in
on how it applies to music. It begins by building a foundational knowledge of the fundamentals of
copyright law, what it protects, the benefits of registering a copyright, and what to do when copyright
has been infringed. Once the fundamentals are established, coverage expands to controversies involving
copyright and music in the digital age. Packed with practical examples that bring complex concepts to
life, this book is a must-have for any professional in or entering the music business.
The Future of the Music Business: How to Succeed with the New Digital Technologies
Paperback 3rd edition- 350 pages & DVD (September 2011)
New technologies are revolutionizing the music business. While these changes may be smashing traditional
business models and creating havoc among the major record companies, they are also providing new
opportunities for unsigned artists, independent labels, and music business entrepreneurs.
The Future of the Music Business provides a legal and business road map for success in today's
music business by setting forth a comprehensive summary of the rules pertaining to the traditional music
business, including music licensing, as well as the laws governing online distribution of music and video.
This book also provides practical tips for: selling music online; using blogs and social networks; developing
an online record company; creating an Internet radio station; opening an online music store; raising money
for recording projects online; creating a hit song in the Digital Age; taking advantage of wireless technologies;
and, much more. This revised third edition is the most up-to-date and thorough examination of current trends,
and offers special sections on: what to do if someone steals your song; protecting the name of your band or label;
how to find and get a music lawyer to shop your music; and, how to land a deal with an indie, or a major label.
The accompanying DVD includes a comprehensive lecture, "How to Succeed in Today's Music Business", delivered by
the author at the Tisch School of the Arts at NYU.
Off the Record: Your Ultimate Resource For Success in the Music Business
Larry E. Wacholtz, Mark Volman, Jennifer Wilgus-Fowler
Paperback 3rd edition- 460 pages (July 2011)
The top educational source book for success in the music and entertainment industry. Written by
professors from Belmont University's Mike Curb College of Entertainment & Music Business and
recording artist Mark Volman of the super group "The Turtles." The third edition of Off the Record
details the business of music and entertainment from general information to songwriting, music publishing,
recordings, studios, pro tools, labels, music companies, budgets, touring, merchandising, promoters,
publicity, ticket sales, ticketmaster, copyrights, sample contracts, riders, digital entertainment, licenses,
careers, and a listing of internet, cell phone, and mobile devices, for monetizing opportunities caused by
the creative destruction of the traditional business model.
Ruthless Self-Promotion in the Music Industry
Jeffrey P. Fisher
Paperback 2nd edition - 300 pages (June 2011)
Despite the ever-changing nature of the music industry, one constant remains: you must become a ruthless
promotion fanatic to achieve success. There are no quick fixes or shortcuts to fame and fortune in the music
business. But if you truly desire success and are dedicated to putting your time, energy, money, patience,
and talent to the task, you can achieve the notoriety you desire... if you learn the art of ruthless
self-promotion. Ruthless Self-Promotion in the Music Industry, Second Edition is not a book about how
to compose, play, or produce music; it's the key to the magic formula for building your music career, reaching
your goals, and achieving what you want, need, and feel you deserve. Effective promotion is a journey that
never ends, and you will find yourself returning to this comprehensive, up-to-date reference again and again
as you pursue your musical goals.
Music Money and Success: The Insider's Guide to Making Money in the Music Business
Jeffrey Brabec, Todd Brabec
Paperback 7th edition - 512 pages (May 2011)
The industry bible and the ultimate guide to making money in the music business. Music is a
business of money, contracts, decisions and making the most of every opportunity. To succeed
— to make money — to have a career — you have to know what you are doing in
both music and business.
This invaluable book tells you how the business works, what you must know to succeed, and how
much money you can make in films, television, video games, ASCAP, BMI and SESAC, record sales,
downloads and streams, advertising, ringtones and ringbacks, interactive toys and dolls, Broadway,
new media, scoring contracts and synch licenses, music publishing, foreign countries and much more.
This indispensable reference is written by industry insiders Todd Brabec, Educator, Entertainment
Law Attorney and former ASCAP Executive Vice President and Worldwide Director of Membership, and
Jeff Brabec, Vice President of Business Affairs, Chrysalis Music Publishing.
The Art of Music Publishing: An Entrepreneurial Guide to Publishing and Copyright for the Music, Film, and Media Industries
Paperback - 400 pages (March 2011)
Do you want to pursue a career and succeed in the lucrative area of music publishing? Music Publishing
provides real inspiration, a tangible and 'hands on' perspective to the exciting high-risk, high-reward music
business. Prepare yourself for a career in music publishing and learn
• understanding the role of the publisher
• managing rights
• income streams
Look at how, when and where income is generated in all the current areas of business. As well as exploring
all the areas of music publishing that are available, the new industries offering new income streams and the
business models that are developing.
Networking Strategies for the New Music Business
Paperback - 245 pages (March 2011)
Networking Strategies for the New Music Business will teach you how to break into the insular world
of the music business and advance your career with successful personal relationships. Written by a veteran
and recognized expert in the business, the book teaches both professional and aspiring musicians the importance
of personal contact as well as proper protocol, etiquette, how to make and maintain contacts, and the right way
to submit or get work noticed. Working on the premise that trends and styles in music change but the people behind
the scenes do not, the book helps musicians lay the ground work for an ever-changing career.
How to Promote Your Music Successfully on the Internet
Paperback - 230 pages (January 2011)
The Internet is an incredible promotional tool for musicians. You can get radio play, grow a fan base, create a
distribution channel and sell CDs and music downloads all online. Imagine how much music you'd sell if
thousands of people heard your music every day? Most musicians, however, have no idea where to begin
when it comes to online promotion. Some get as far as putting up a web site, but stop there. That's where this
book will help. David Nevue, an independent musician like yourself, uses the Internet to generate well over
$70,000 a year in music-related sales. Today, David is doing the "music biz" full-time, having quit his "day job"
in 2001 after making more money selling music online than working for a corporation! In this book, David will
take you step by step through the same marketing strategies he's used since 1995 to promote his music successfully
on the Internet. Now you too can build your own music career using the Internet -in your own time and on your own
Moses Avalon's 100 Answers to 50 Questions on the Music Business
Paperback - 250 pages (December 2010)
For the first time, industry expert Moses Avalon, the author of truth-to-power tomes like
Confessions of a Record Producer and Secrets of Negotiating a Record Contract,
answers readers' questions directly in this pointed analysis of business issues for musicians,
producers, and managers. Chosen from questions submitted by readers of Avalon's popular blog,
the 50 questions he addresses in this book represent the most pressing issues in the modern
music business, and his no-nonsense answers make up an essential "cheat sheet" for anyone looking
to break into this challenging industry.
The Music Business and Recording Industry
Geoffrey Hull, Thomas Hutchison, Richard Strasser
Paperback 3rd edition - 384 pages (November 2010)
The Music Business and Recording Industry is a comprehensive textbook focused on the three income
streams in the music industry: music publishing, live entertainment, and recordings. The book provides a
sound foundation for understanding key issues, while presenting the latest research in the field. It covers
the changes in the industry brought about by the "digital" age, such as changing methods of distributing and
accessing music and new approaches in marketing with the Internet and mobile applications. New developments
in copyright law are also examined, along with the global and regional differences in the music business.
Beyond Talent: Creating a Successful Career in Music
Angela Myles Beeching
Hardcover 2nd edition - 400 pages (November 2010)
The first edition of Beyond Talent quickly became a favorite among classical and jazz musicians,
and has been used in courses at scores of conservatories and universities. This expanded second edition
provides updated user-friendly advice, inspiring examples, and practical tools to advance a career in
music. Packed with new tips and resources, Beyond Talent now covers everything from social
networking tools, to commissioning, branding, and online fundraising, as well as tips on staying motivated,
assessing one's strengths and weaknesses, and managing time, money, and stress.
Loaded with new sidebar profiles from entrepreneurial musicians, artist managers, and concert presenters,
the new edition balances warmth and candor with straightforward advice on developing and sustaining a meaningful
life in music. Beyond Talent is the ideal companion for students and professionals, emerging musicians
and mid-career artists.
The Complete Idiot's Guide to the Music Business
Paperback - 336 pages (June 2010)
Written for every musician who needs to learn the business of music, as well as for all businesspeople
entering the music industry. Author Michael Miller covers all the key business topics and reveals the
wealth of job opportunities in the music industry from a business perspective.
• Covers finding an agent, negotiating contracts, publishing songs, collecting royalties, and
• Also covers such nonmusician industry careers as artist management, concert promotion, music
production, and radio
• Features essential information on the new frontiers of electronic and online music.
Advanced Recording-Contract Negotiations for Music Industry Professionals
Ring bound - 250 pages (March 2010)
This deluxe publication combines various techniques from top representatives in the record business and
creates a precise technology for negotiating recording contracts. Using a hierarchy of deals points, the
book outlines specific strategies for protecting assets in numerous scenarios, including specific contracts
for first-time artists, songwriters, and established artists. This spiral-bound volume and slipcase package
is geared to the day-to-day demands of active professionals in the music and recording business. The
publication includes deal memo anatomy and analysis, charts for royalty calculations, techniques to tweak
deal points, cross-referencing to other major texts, tools for identifying a quality attorney or artist/client,
and periodic updates and access to information about record deals that you cannot find anywhere else.
The Music Industry: Music in the Cloud
Paperback - 256 pages (February 2010)
The music industry is going through a period of immense change brought about in part by the digital revolution.
What is the role of music in the age of computers and the internet? How has the music industry been transformed
by the economic and technological upheavals of recent years, and how is it likely to change in the future?
This is the first major study of the music industry in the new millennium. Wikström provides an international
overview of the music industry and its future prospects in the world of global entertainment. They illuminate
the workings of the music industry, and capture the dynamics at work in the production of musical culture between
the transnational media conglomerates, the independent music companies and the public.
The Musician's Guide to Licensing Music: How to Get Your Music into Film, TV, Advertising, Digital Media & Beyond
Paperback - 304 pages (February 2010)
Record deals are so twentieth century. Today, music licensing is the fastest route to widespread
exposure and a steady income. Creators of films, television shows, commercials, video games, ringtones,
podcasts and other digital-age media hunger for music perfectly suited to their projects — providing endless,
lucrative opportunities for savvy musicians. Whether you're an unknown composer, an up-and-coming songwriter,
an independent-label performer, or a big label star, there's a place for you in this fast-growing field —
as long as you learn to master the game.
How does music licensing work? Where are the most abundant and rewarding opportunities? Find the answers in this
authoritative, up-to-the-moment overview of one of the most effective ways to market your talent.
What They'll Never Tell You About the Music Business: The Myths, the Secrets, the Lies (& a Few Truths)
Peter M. Thall
Paperback revised and expanded edition - 352 pages (January 2010)
This completely revised and expanded edition of What They'll Never Tell You About the Music Business is a
must-have reference not only for aspiring songwriters, record producers, and performing artists but also
for record company executives, personal and business managers, agents, and attorneys. You'll learn:
• How the Internet has affected every aspect of the music business, from copyright and royalty issues
• How many musicians have seized do-it-yourself Internet opportunities to create successful business
• How satellite radio, digital jukeboxes, and video games are affecting the music market
• How artists can maximize their chances for long-term financial health
• How the royalty pie is sliced — and who gets the pieces
• What snares and pitfalls to avoid when signing an employment contract
• And much more.
Music Law in the Digital Age
Paperback - 176 pages (December 2009)
Learn copyright essentials in order to succeed in today's music industry. With the free-form exchange of music
files and musical ideas online, understanding copyright laws has become essential to career success in the new
music marketplace. This cutting-edge, plain-language guide shows you how copyright law drives the contemporary
music industry. Whether you are an artist, lawyer, entertainment web site administrator, record label executive,
student, or other participant in the music industry, this book will help you understand how copyright law affects
you, helping you use the law to your benefit. Topics include basic copyright law, the Copyright Act, proper
licenses for the legal online delivery of music, high profile court decisions related to copyright violations,
using music on sites like MySpace and YouTube, and much more.
All You Need to Know About the Music Business
Donald S. Passman
Hardcover 7th edition - 480 pages (November 2009)
Through seven editions and twenty years, All You Need to Know About the Music Industry has been the
essential go-to reference for music business pros — musicians, songwriters, entertainment lawyers, agents,
concert promoters, music publishers, record company execs, and music managers — as they try to navigate
the rapid transformation of their industry.
Author Donald Passman, one of the most influential figures in the business, has been in the thick of this
transformation and understands that anyone involved in the music business is feeling the deep, far-reaching
effects of it.
Drawing on his unique professional experience as one of the most trusted advisors in the business, Passman
offers authoritative information on assembling a winning team of advisors, negotiating deals, music publishing
and copyrights, new digital streaming services, and much more. The new edition includes up-to-date information
on the new business models, including music streaming services and cloud lockers; developments in new legislation
and industry-wide deals concerning piracy and digital rights; new challenges in performing rights; and updated
numbers and statistics for the traditional industry.
The Plain and Simple Guide to Music Publishing
Hardcover 2nd edition - 200 pages (November 2009)
Publishing is one of the most complex and lucrative parts of the music business. Industry expert Randall
Wixen covers everything from mechanical, performing and synch rights to sub-publishing, foreign rights,
copyright basics, types of publishing deals, advice on representation and more. Get a view from the top,
in plain English. This updated and revised edition has been prepared in light of the ever-changing
landscape of music publishing, taking into account factors like illegal downloading and recent announcements
from the Copyright Royalty Board. With an added "DIY" chapter, the author demonstrates why the playing field
has changed for the traditional copyright adminstrators, and how musicians just starting out can protect their
own work until they hit the big time.
Music 3.0: A Survival Guide for Making Music in the Internet Age
Paperback - 200 pages (November 2009)
The paradigm has shifted and everything you knew about the music business has completely changed. Who are
the new players in the music business? Why are traditional record labels, television, and radio no longer
factors in an artist's success? How do you market and distribute your music in the new music world — and
how do you make money? This book answers these questions and more in its comprehensive look at the new
music business — Music 3.0. While Music 2.0 encompassed the era of file sharing and digital distribution,
Music 3.0 employs new ways to start and sustain a career, to develop an audience and engage them with
interactive marketing. Sales, distribution, and marketing have reconfigured so much that even artists
located far away from a big media center can thrive without the help of a record label — if they know how.
Music 3.0 explains what has changed, why it will change even more, and how musicians and artists
(photographers, writers, animators) can take advantage of the changes.
Music Law: How to Run Your Band's Business
Paperback 6th edition - 421 pages & CD-ROM (October 2009)
If you belong to a band and love the art of your job, but sing the blues when it comes to the business, you
need Music Law. Composed by musician and lawyer Richard Stim, the book explains how to: find the right
manager; buy, insure and maintain equipment; get gigs and get paid; tour on a budget; use samples; do covers
legally; protect your copyright; trademark your band’s name; choose a recording studio; sell your music; manage
your website; understand record contracts; deal with taxes. The best guide available for bands today,
Music Law provides all the legal information and practical advice musicians need to keep from getting
burned. All legal forms and agreements included, as tearouts and on CD-ROM.
Here Come the Regulars: How to Run a Record Label on a Shoestring Budget
Paperback - 176 pages (October 2009)
Ian Anderson started recording music when he was thirteen and launched his own successful label,
Afternoon Records, in 2003, when he was just eighteen. Now this wunderkind of the indie music scene
has written the ultimate guide for all those aspiring to a career in the record industry.
Here Come the Regulars covers territory ranging from a label’s image to its budget, focusing
on the importance of blogging culture and how to use new media like MySpace, Facebook, Twitter, Amazon,
and iTunes to the best advantage.
Aside from its essential advice — including a truthful account of the role of attorneys, contracts,
and record deals — this accessible guide also contains key practical information ranging from sample
legal agreements and press releases to actual figures illustrating how much money to spend on what (promotion,
tour expenses, even T-shirts), all specifically geared toward the young upstart with very little in the bank.
As the front man for the indie-pop band One for the Team and the editor of the music blog MFR, Anderson
demonstrates how an energetic and persevering small label can thrive in an era of big box stores and homogenized
radio stations. Showing how to start with $500 and an office that’s the size of your bedroom closet because it
is your bedroom closet, Here Come the Regulars will become the dog-eared, underlined bible on your nightstand.
The Savvy Musician: Building a Career, Earning a Living & Making a Difference
Paperback - 368 pages (October 2009)
So you're talented, well trained, and passionate about music. What next? The professional marketplace is flooded
with outstanding musicians, forced to compete for a shrinking number of "traditional" opportunities.
The Savvy Musician helps balance three overriding aspects of your professional musical life:
(1) building a career, (2) earning a living, and (3) making a difference. Filled with clearly articulated concepts,
detailed strategies, and 165 vignettes about actual musicians working to create a meaningful and prosperous career,
this book examines critical elements often overlooked or misunderstood by musicians, and helps you take control of
your career. Discover how to build an immediately recognizable "brand," capitalize on technology from Internet
tools to the new recording paradigm, expand your network, and raise money to fund your dreams.
The Savvy Musician is an invaluable resource for performers, composers, educators, students, administrators,
industry employees, and others interested in a thriving musical future.
Music Business Handbook and Career Guide
David Baskerville, Tim Baskerville
Hardcover 9th edition - 600 pages (October 2009)
The Ninth Edition of the Music Business Handbook and Career Guide maintains the tradition of this classic
text as the most comprehensive, up-to-date guide to the music industry and includes: greater coverage of digital
technology and new marketing and distribution channels; new business models including the independent musician,
the evolving role of producers, and satellite and internet radio; expanded coverage or the international scene;
and additional and updated information on careers, especially in context of a changing business environment.
Career Opportunities in the Music Industry
Paperback 6th edition - 369 pages (October 2009)
Organized into 12 general employment sections and covering over 80 jobs in the music field, this book offers
standardized information on such diverse careers as orchestra manager, songwriter, tour coordinator, cantor,
and karaoke singer (!). The headings within each entry include position description, salaries, employment
prospects, advancement prospects, education and training, experience/skills/ personality traits, unions/associations,
and tips for entry. In addition, Field, owner of a public relations and management firm and author of other
"Career Opportunities" titles, provides a handy "career ladder" for each entry that shows how one's career may
progress. Eleven appendixes also enable the interested user to find colleges, schools, workshops, and seminars.
Books and periodicals are recommended for further research, and a handy glossary is included to help familiarize
potential industry entrants with basic terminology.
Understanding the Music Business
Paperback - 336 pages (September 2009)
Understanding the Music Business offers students a current overview of the music business. Going beyond
what most music business texts offer, Weismann delivers a contemporary approach that addresses the unanswered
questions for today’s music students, such as, "Is it really possible to make a living as musician?"
Understanding the Music Business covers the basics in the first part of the text. This first section deals
with the fundamentals of the industry, including recording, music publishing, agents, managers, radio and television,
unions, the internet and new technology, and regional and international music markets. However, it is the second half
of the text that breaks new ground by covering the career paths of new artists in the industry, the development and
need for entrepreneurial skills, and the ways that individuals forge careers in the industry.
Record Label Marketing
Tom Hutchison, Paul Allen, Amy Macy
Paperback 2nd edition - 448 pages (September 2009)
Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how
the record labels connect commercial music with consumers. In the current climate of selling music through both
traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components
of the contemporary record label's marketing plan and how it is executed. This new edition is clearly illustrated
throughout with figures, tables, graphs, and glossaries, and includes a valuable overview of the music industry.
• Gives you an exclusive and complete look at SoundScan and how it is used as a marketing tool
• Presents essential information on uses of new media, label publicity, advertising, retail distribution, and marketing research by record labels * Offers insight into how successful labels use videos, promotional touring, and special products to build revenue * Includes important specialized marketing strategies using the tools of grassroots promotion and international opportunities * Reveals how labels are managing within their transitional digital industry * Looks to the future of the music business - how online developments, technological diffusion, and convergence and new markets continue to reshape the industry
• Builds knowledge, learn the basics of the marketing mix, market segmentation and consumer behaviour
• Gives essential marketing strategies, understand grassroots promotion, and Internet/ New Media as well as international opportunities
• Gives vital information on label publicity, advertising, retail distribution and marketing research.
Music Marketing: Press, Promotion, Distribution, and Retail
Paperback - 272 pages (August 2009)
Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the
important changes and opportunities that the digital age has brought to music marketing. This multifaceted
and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step,
you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You
will learn to time your marketing campaign effectively, publicize your music to traditional print outlets
and emerging online opportunities, understand the current opportunities for online, satellite, and
terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar
and online options, such as iTunes, Rhapsody, and other services.
Start and Run Your Own Record Label
Daylle Deanna Schwartz
Paperback 3rd edition - 352 pages (February 2009)
For everyone interested in starting a record label–to market new talent or to release and promote
their own music–there has never been a better time to do it!
Music can be released, distributed, and promoted for a fraction of traditional costs. Veteran author
and music-business consultant Daylle Deanna Schwartz (who started and ran her own label) has rewritten
and expanded her classic, Start & Run Your Own Record Label, to reflect industry changes and new
opportunities for marketing music in today's climate.
Start & Run Your Own Record Label is a comprehensive guidebook to building a record label,
packed with how-to information about market trends and revenue streams for music releases. In addition
to updated information on physical distribution, generating publicity, marketing, and promotion, it also
has new information about key issues including:
• Balancing on and offline promotion and marketing
• Making the most of online resources (social-networking sites, blogs, ringtones, videos, radio, and more)
• Using digital distribution profitably
• Licensing your recordings for use in the media
• Marketing music overseas
Ms. Schwartz has compiled new interviews with top industry professionals and independent labels–including
recording artist CJ Baran (Push Play), Jed Carlson (founder, ReverbNation), Daniel Glass (founder, Glassnote
Entertainment), blogger Perez Hilton, Scott Lapatine (founder, Stereogum), recording artist Ingrid Michaelson,
Jeff Price (founder, Tunecore), MP3 bloggers, music — magazine editors, publicists, and others —
for the most up-to-date, authoritative, and practical compendium available.
Appetite for Self-Destruction: The Spectacular Crash of the Record Industry in the Digital Age
Hardcover - 320 pages (January 2009)
For the first time, Appetite for Self-Destruction recounts the epic story of the precipitous rise and fall
of the recording industry over the past three decades, when the incredible success of the CD turned the music business
into one of the most glamorous, high-profile industries in the world &mdas; and the advent of file sharing brought it
to its knees. In a comprehensive, fast-paced account full of larger-than-life personalities, Rolling Stone
contributing editor Steve Knopper shows that, after the incredible wealth and excess of the '80s and '90s, Sony, Warner,
and the other big players brought about their own downfall through years of denial and bad decisions in the face of
dramatic advances in technology.
The Self-Promoting Musician-Strategies For Independent Music Success
Paperback 2nd edition - 240 pages (December 2008)
This updated second edition will teach you how to take charge of your musical career with crucial do-it-yourself
strategies. Filled with empowering resources and tips for self-managed musicians, including:
• How to write a business plan, create press kits, sharpen your business chops
• Using the Internet to promote your music
• How to customize your demos for maximum exposure
• Secrets to getting your music played on the radio
• 12 things you can do to get the most out of every gig
• The most comprehensive musician's resource list on the planet, updated continually online!
How To Be Your Own Booking Agent: THE Musician's & Performing Artist's Guide To Successful Touring
Paperback 3rd edition - 510 pages (November 2008)
One of the top selling music and performing arts business books. It is regularly selected by professors teaching
music business and the performing arts and is continually recommended by musicians and performing artists worldwide.
Goldstein’s unique step-by-step guide and resource book is artfully organized into 488 pages of savvy advice,
realistic methods and action plans for the performing artist and is now available in its Revised 3rd Edition. It
provides current immigration regulations for touring artists, a completely rewritten Internet Marketing chapter
along with exciting new insights from experienced professionals in the entertainment industry. The 24 chapters have
completely updated resource sections following each chapter packed with recommended books, directories, web sites
and new conferences to help performers achieve their career goals.
Music Business Contract Library
Paperback - 320 pages (October 2008)
The indispensable resource for anyone in the music business. Every business arrangement in the music industry comes
down to the written agreement between the parties engaged in the project at hand. When you're co-writing with other
songwriters or making publishing agreements, recording agreements with independent record labels, or film sync license
agreements for music used in TV, film, the Internet and commercials, what is in writing is what ultimately governs the
deal with you and your business. Whether you are the publisher, label, studio, producer, engineer, or artist,
The Music Business Contract Library contains over 125 different contract templates and forms that you need,
along with Greg's professional experience in commentary on how he has used them and why. This massive library comes
with a CD-ROM, which delivers over 125 forms in fully editable Microsoft Word format for use in your own business.
The Indie Band Survival Guide: The Complete Manual for the Do-It-Yourself Musician
Randy Chertkow, Jason Feehan
Paperback - 352 pages (August 2008)
The ultimate resource for musicians looking to record, distribute, market, and sell their music for less than
most rock stars spend on green M&M's. Musicians and web gurus Randy Chertkow and Jason Feehan cover every
step of the process. With nothing but creative talent and the Web, they've gotten tens of thousands of fans
for their band, in addition to being hired to write music for film, television, theater, and other media.
Web Marketing for the Music Business
Paperback - 304 pages (August 2008)
Interested in promoting, selling and distributing music online, got the website but not sure what to do next?
Web Marketing for the Music Business is designed to help develop the essential internet presence they
want and need.
Looking at how the web has developed, providing instructions on how to set up a web site as well as how to use
the Internet to promote the artist and the web site. The book includes information on maximizing web sites to
increase traffic, online grassroots marketing tactics that will advance an artists career and social networking
sites such as MySpace. There is also a dedicated website with online resources for web support to give the
information needed to confidently market music online.
• Provides instruction on promoting both music and the artist in the internet, showing how to develop
maximum online exposure
• Offers guidance in web site development, to save money by getting the right site up and running first
• Understand how the Internet is used by experts in the music business, benefit from their experience to
make the internet work for you.
100 Careers in the Music Business
Tanja L. Crouch
Paperback 2nd edition - 320 pages (May 2008)
The music industry has undergone radical changes in recent years, but abundant career opportunities still
exist for beginners with talent, imagination, and a love of music. The record industry and its dealers have
suffered recent setbacks, but most other aspects of the music business continue to flourish — and this
book tells beginners how and where to find rewarding jobs. Highly talented singers, song writers, and
instrumentalists are always in demand, but many lesser known and rewarding career opportunities exist, with
new avenues opening virtually every day. Among job opportunities described in this book are artists' agents and
managers, talent agents, sound technicians, film and TV technicians, film and TV production managers, advertising
illustrators and copywriters, publicists, and many others. The author tells beginners how to match their own
qualifications with potential job openings, seek and find job interviews, and get into the music business. For
each job designation, she lists the special skills needed, describes a typical workday, and presents actual case
studies of men and women who have found music career openings, and have gone on to make the most of them. Sidebar
features include at-a-glance career tips and "voices of experience" notes citing the best and worst things about
each job. New in this edition is information on how today's new technologies have influenced careers and created
opportunities in the music business. The book's several appendices include lists of names, addresses, and web
sites of music unions, organizations, directories, magazines, and schools offering degrees in music business
management. There is also a glossary of music business and technical terms.
How to Be a Record Producer in the Digital Era
Paperback - 256 pages (April 2008)
The insider's guide to becoming an insider. Want to become a record producer? Get this book. It's the
authoritative, up-to-the-minute guide to getting what it takes to become a success in today's exciting,
hyper-competitive music business. For musicians interested in hands-on record production, for aspiring
pros, for anyone with an interest in the business aspects of producing, author Megan Perry has the full
inside story. With full information on developing skills, building a clientele, and managing a business,
plus interviews from industry insiders and tips on negotiating with record labels, artists’ managers,
and artists themselves, How to Be a Record Producer in the Digital Era is the go-to guide for any aspiring
The Musician's Legal Companion
Paperback 2nd edition - 208 pages (March 2008)
Don't sign a recording contract before reading this book! The Musician's Legal Companion, Second Edition
gets to the core of the legal issues you need to know about, in clear, straightforward language. Here you'll
find easy-to-comprehend explanations of the four main contracts used in the music business: recording artist,
songwriter, artist management, and performance. You'll also discover how to make the relationship with your
current or future attorney more fruitful and cost-effective. This new edition includes expanded coverage of
topics such as the use of independent producers, 360° agreements, distribution and marketing agreements, how
radio and other media fit into an artist's career, film and television agreements, digital distribution, name
and likeness agreements, merchandising agreements, and much, much more. With more than 25 years in the music
business as a lawyer, educator, and writer, interacting with many musicians both personally and professionally,
Michael A. Aczon shares the many lessons he's learned and takes you on a journey to a better legal understanding
of the entertainment industry and your music career.
This Business of Concert Promotion and Touring
Ray D. Waddell, Rich Barnet, Jake Berry
Hardcover - 272 pages (October 2007)
The only book that looks at the business of concert promotion. Concerts are part art, part party — and a
big part business. This Business of Concert Promotion and Touring is the first to focus on that all-important
business aspect, from creating a show, to selling a show, to organizing the show, to staging the show. Working with
venues, personnel, booking, promoting, marketing, publicity, public relations, financial management, and much more
are covered in this indispensable one-volume resource. And the ideas and techniques explained here can be used for
every type of concert promotion, including college shows, artist showcases, club gigs, as well as major events
handled by local promoters, nationwide promoters, and worldwide promoters.
How to Get a Job in the Music Industry
Paperback 2nd edition - 272 pages (August 2007)
Live your dream of a life in music! If you dream about a career in the music industry, this book is for you.
These practical strategies will help you to prepare for and land your dream job in the music business.
Thousands of readers have used this book to educate and empower themselves and jumpstart successful music
industry careers. You can, too! Contents include: the big picture on career opportunities in the music industry;
details on booming job prospects in new media, including gaming and the Internet; strategies for networking; a
resource directory of key publications, web sites, and trade organizations; workshops to help you assess and
develop your own personalized career path; interviews with top pros who discuss how they got their starts, plus
what skills today's leading job candidates must possess; step-by-step guidance for developing a first-rate
resume and acing your interviews; and more!
This Business of Music: Definitive Guide to the Music Industry
M. William Krasilovsky, Sidney Shemel, John M Gross, Jonathan Feinstein
Hardcover 10th edition - 528 pages (June 2007)
The bible of the music industry! Now in its tenth edition, This Business of Music has been revised and
completely updated to reflect the latest changes in the ever-evolving music business. Every chapter has
been revised. An entirely new chapter has been added, asking and answering the question “Are there borders
in cyberspace?” The answer is yes, and the book clearly and concisely explains what they are and how to
maintain them. Commentary on recent legislation, a reader-friendly summary of the laws on copyright duration,
and much more insightful analysis — plus fully updated lists of music organizations and important
websites — make This Business of Music indispensable for musicians, agents, managers, marketers,
music publishers and groups, colleges and universities, and everyone who wants to make music and make money.
Guerrilla Music Marketing Handbook: 201 Self-Promotion Ideas for Songwriters, Musicians and Bands on a Budget
Paperback 2nd edition - 180 pages (March 2007)
The classic guide to independent music promotion — now revised and updated. With this manual,
you'll discover that music marketing doesn't have to be expensive or flashy to be effective. Whether
you're promoting a fast-growing indie band, record label or solo act from your basement, the
Guerrilla Music Marketing Handbook gives you the tools you need to get the most out of your
Within these pages you'll find:
• Dozens of simple, high-impact ways to promote yourself, your band or your new release
• Tips on how to double your music sales (in 90 days or less)
• 25 ways to finance your next recording project, music video or major equipment purchase
• The 29 most important elements in creating sizzling music publicity materials.
Craft and Business of Songwriting
Paperback 3rd edition - 400 pages (February 2007)
Writing great songs is only half the work of becoming a successful songwriter — you also have to manage
your business. Perfect for beginners and working songwriters alike, The Craft & Business of Songwriting
features dozens of exercises, examples, and anecdotes from successful songwriters including Vince Gill, Sheryl Crow,
and Paul McCartney. With all this and more, readers will find the insider secrets they need to make them more
competitive in a crowded marketplace.
The Studio Business Book
Mitch Gallagher, Jim Mandell
Paperback 2nd edition - 363 pages (January 2006)
Teaches business managers and entrepreneurs the business skills they need to successfully operate a recording
studio. Readers learn every aspect of putting together and managing a recording studio, including budgets and
taxation, employment issues, capitalization, and equipment planning requirements. Written by industry experts,
no other book provides such in-depth, comprehensive, and industry-specific coverage of the business side of
running a for-hire recording studio.
New Songwriter's Guide to Music Publishing
Paperback 3rd edition - 152 pages (December 2005)
In The New Songwriter's Guide to Music Publishing, author and music insider Randy Poe teaches readers
how to get the best deals for their songs. This revised edition:
• Features knowledgeable insider advice, giving aspiring songwriters a leg up on the competition
• Provides clear instruction that's right on the mark, as well as informative sidebars, sample forms,
and amusing anecdotes
• Covers the basics of song publishing options, from single song contracts, to full-time positions as
staff writers, to starting one's own company.
Updated for the Internet age, the refreshed content will be an essential reference for anyone trying to sell
How To Get Your Music In Film & TV
Paperback - 96 pages (November 2005)
A detailed look at how musicians, songwriters, publishers, and indie labels producing every kind of music can
earn good money from placing their music into film and TV in the United States and beyond.
Cash Tracks: Compose, Produce, and Sell Your Original Soundtrack Music and Jingles
Jeffrey P. Fisher
Paperback 2nd edition - 305 pages (October 2005)
This new, updated second edition provides musicians with all the latest information they need to make jingles
and score video productions. With so many changes in the industry, this is a much-needed revision to this popular
guide. With major emphasis on promotion, this book covers some new technological information based on today's
soundtrack composition techniques. With a huge demand for professional compositions for movies, TV, video, radio,
and other multimedia formats, this book delves into how to take advantage of this demand and make a successful
career. Fisher educates readers on how to organize production resources, prepare and present demo recordings, work
with clients, craft profit-producing copy, promote work, protect themselves legally, get the money they deserve
This Business of Music Marketing and Promotion
Hardcover 2nd edition - 308 pages (September 2005)
The maxim in the music industry has always been "You can’t make it on talent alone", and with
This Business of Music Marketing & Promotion, you don’t have to.
In language that is simple and direct, author Tad Lathrop details promotional skills, publicity
plans, royalty guidelines, and more, all supported by real-life examples. He shows how the Web
and other technological developments have revolutionized not only how music is made, but how it
is marketed and promoted. The old rules still apply — create a marketing plan, know your copyrights,
be familiar with the laws of commerce — but there are a host of new ones as well, along with
new strategies on how to give your recording the exposure it deserves.
This streamlined, reorganized, and updated edition features an all-new chapter ("Twenty-Five
Profile-Building Ideas to Use Right Now"), which will help readers get a running start in the
recording business. They’ll also find completely updated material about Internet sales and
promotion techniques, the latest information available on integrated marketing and e-marketing
strategies, and brand-new listings of information resources.
I Don't Need a Record Deal!: Your Survival Guide for the Indie Music Revolution
Daylle Deanna Schwartz
Paperback - 320 pages (June 2005)
Thousands of people want to be recording stars, but lack a deal with a record label. While today's musicians
have all the tools they need to build a recording career on their own — pro-tools for inexpensive recording
and home recording, marketing on the Internet, and opportunities to license their music for use in films, television,
advertising, and video games — they don't always have the skills to use them. I Don't Need a Record Deal!
is a completely comprehensive step-by-step guide to the new world of independent recording. Drawing on interviews from
over 150 musicians and industry pros, Schwartz shows readers how to put out a CD and market it through the media, radio,
clubs, and retail. But more importantly, she shows musicians how to create a business around music and to develop
opportunities for earning a living. Truly a survival guide for novice and professional musicians alike,
I Don't Need a Record Deal! brings information on developing one's own independent music career together,
adding new resources and taking the reader into the future of music.
Million Dollar Mistakes — Steering Your Music Career Clear of Lies, Cons, Catastrophes, and Landmines
Paperback - 248 pages (June 2005)
Everyone knows the success stories of the music industry — how Michael Jackson's "Thriller" blew the roof
off and how Clive Davis helped orchestrate Santana's stunning comeback. Million-Dollar Mistakes presents
the stories of when people in the music business were dead wrong. The book details some of the most expensive
mistakes ever made by artists, as well as by the record executives, managers, and producers whoÂ’ve worked with
stars such as Michael Jackson, Christina Aguilera, Madonna, Beyonce, Kurt Cobain, Ricky Martin, Dido, LA Reid,
and dozens more. From contract and copyright screw-ups to sheer arrogance and lying, Million-Dollar Mistakes
includes tidbits such as the pitfalls of employing a family member, the marketability of suicide, and the industry's
accepted levels of mendacity and thievery. Some of these mistakes are so embarrassing that the people involved would
only speak off the record.
Music Business Made Simple: Start An Independent Record Label
J. S. Rudsenske
Paperback - 160 pages (March 2005)
The second book in the Music Business Made Simple series, provides the tools needed to start and operate an
independent record label. It offers useful, straightforward advice and information that apply to every person
who is interested in starting a label, presently running a small label, or curious about how an independent
record company operates. Includes chapters on as setting up a label, devising a business plan, preparing
recording contracts, calculating royalties, promoting an artist's record, and arranging distribution deals.
How to Make It in the New Music Business: Lessons, Tips and Inspiration from Music's Biggest and Best
Paperback - 288 pages (May 2004)
How to Make It in the New Music Business guides both novice and professional musicians into today's
digital universe. The book shows how anyone can set up and run their own music business — and become highly
successful — without the support of a major record label. It motivates musicians to live their dreams and
take complete control of their careers, and offers information, and advice, and encouragement in writing,
performing, and recording music, and broadcasting, marketing, and selling that music over the Internet. Interviews
with major names in the music business enable readers to record major label-quality music in their homes and broadcast
it over their own Website and radio station to listeners all over the world.
Making Music Make Money: An Insider's Guide to Becoming Your Own Music Publisher
Paperback - 272 pages (November 2003)
Making Music Make Money will educate songwriters, as well as aspiring music business entrepreneurs
in the basics of becoming an effective independent music publisher. Topics include a discussion of the
various roles a publisher plays in the music business: collection, administration, protection, exploitation
and evaluation. A major emphasis is placed on the exploitation process, and the importance of creating a sound
business model for a new publishing venture.
Musician's Business & Legal Guide
Paperback 4th edition - 448 pages (October 2003)
Definitive in scope and written specifically for musicians and songwriters by top professionals currently
working in the industry, this book demystifies the music business and the indecipherable body of law which
shapes it, and provides substantive information on actual practices — with clause-by-clause commentaries
on all major contracts in the industry. Requires no background in law or business and is written in plain
English, not legalese. Includes relevant forms. Follows the typical development of a musician's career
— Getting Started, Music as a Business; Protecting Your Compositions; Music Publishing; Performing and
Marketing; Managers and Agents; and Recording. Features up-to-date internet-related coverage (including full
chapters on Digital Distribution of Music Over the Internet: Legal Issues; International Copyright Issues; and
Artist Rights). An appendix includes names; URL and mailing addresses of major industry associations and
organizations; a list of the important industry publications.
Getting Signed!: An Insider's Guide to the Record Industry
Paperback - 233 pages (October 2003)
For unsigned musicians, it is vital to long-term success to sign a contract with a record label. However,
preparing your music, targeting a label, and getting your demo into the hands of someone who will listen
is challenging, if you don't know where to start. Getting Signed!, by record industry veteran George Howard,
guides you through the maze of today's music industry, and will help you move your demo to the top of the
stack. Even if you are not yet ready for a record deal, it will help you assemble a team that will make sure
your music gets heard by as many people as possible.
Label Launch: A Guide to Independent Record Recording, Promotion, and Distribution
Paperback - 208 pages (August 2002)
Whether you're in a band, a business entrepreneur or just interested in the music business, Label Launch will
let you take your fantasies of holding the reigns at your own record label into reality. In fun, easy-to-understand
language Veronika Kalmar takes you step-by-step through the intricate process of running a label from the moment you
think about entering the biz until your first CD, vinyl single, or demo tape rolls off the press. Topics covered
• Funding your label
• Maneuvering through the legal maze
• Selling your product online and off
• Picking and signing bands
• Promotion and touring
• Avoiding the most common pitfalls of a new label.
The Real Deal: How to get Signed to a Record Label
Daylle Deanna Schwartz
Paperback 2nd edition - 288 pages (May 1999)
Revised and completely updated edition of the industry classic! The Real Deal is the only music
business reference source that offers specific advice to musicians on getting that all-important record deal.
Included in this thoroughly revised and updated Second Edition are all the business necessities, creative
aspects, and marketing strategies needed for musicians to survive and thrive in the music industry. Readers
learn, step by step, how to prepare a presentation package and reach the right person at the record labels,
and discover dozens of no-fail procedures and time-tested techniques for making it in this incredibly
This exciting expanded edition features expert advice from dozens of successful managers, record producers,
recording artists, and publicists, as well as three brand new chapters: "Taking Care of Business",
"Making Money Promoting Your Talent", and "Using Your Songwriting Talents". Also included is thorough,
up-to-the-minute information on using the Internet and getting signed overseas, as well as two completely
revised and updated appendices providing information on books, conferences, and other resources.
How to Make and Sell Your Own Recording
Diane Sward Rapaport
Paperback 5th edition - 258 pages (April 1999)
How to Make and Sell Your Own Recordings, the book that helped launch the indie music revolution,
has just been completely updated to reflect today's dramatic technological and business changes — and
show musicians exactly how to build their careers without selling their souls! Learn exactly what the Internet
revolution means to you, and how to use the Internet's unprecedented power to market and promote your own music.
Learn how to manage your business relationships with distributors; and what you need to know about the
"new generation" of independent niche distributors. Understand the role of computer software for editing;
minidisc and other new digital formats; what you need to know about copyright; and much more. The Fifth Edition
includes new mini-case histories that show exactly how independent artists have succeeded in every genre. You'll
find detailed business plans and budget worksheets for both cassette and CD production, and more. Foreword by
internationally-recognized musician Loreena McKennitt, who started her own successful Quinlan Road label using the
guidance in an earlier edition of this book.
Everything You'd Better Know about the Record Industry
Hardcover - 410 pages (December 1996)
Everything You'd Better Know About The Record Industry is about how to find success in the music business
and how to make money doing it, by answering all the questions — especially those that the novice wouldn't even
know to ask! Included are over 150 pages of contracts and their explanatory notes, information on obtaining recording
and publishing deals, understanding how royalties are calculated, choosing the right manager, and what it takes to
start your own record company.
Tim Sweeney's Guide to Releasing Independent Records
Paperback - 149 pages (March 1996)
Ask any major label A&R rep and they'll tell you: the best way to develop your music career is to release your
own record. What they won't tell you is how to make your release a success by getting your record played on major
college and commercial radio stations, reviewed in key music publications, and stocked in national chain and
independent record stores.
That's why you need Tim Sweeney's Guide To Releasing Independent Records. Packed with hundreds of money-saving
tips, helpful hints, and never-before-revealed secret strategies used by industry insiders, this informative guide will
teach how you to set up your own independent record label; make a great-sounding record without spending a lot of money;
get quality distribution into major retail chains and indie record stores; design a winning promotional strategy for your
release; convince college and commercial radio stations to play your record, and use the exposure generated by your
release to bring! yourself to the attenetion of a larger label.